Best New Business 2008 - Update
Carl Wong set up Curiosity Research to be the action-orientated research consultancy he always wanted to work with, but rarely found, as a client-side buyer. Established just over three years ago, since winning the Award, Curosity Research has continued to move forward despite the very challenging economic conditions. The company specialises in market research, competitor intelligence, facilitation, strategy and new product development as well as helping companies to harness the power of understanding their customers and markets.
Following the award, one new full time person has been recruited to the business, taking the number of employees to eleven. They are also recruiting for two more part time posts which will enable them to develop a more steady income stream through ‘wholesale’ activities supporting other research agencies, such as their monthly Small Business Survey as well as promoting the service to potential clients through telemarketing activities.
The prize money has enabled Curiosity Research to invest in an improved website and marketing materials, including moving into the area of online discussion forums and bulletin boards which previously they had been unable to exploit due to a lack of online capability.
Carl Wong comments of winning the Award: “It’s given us confidence that we are a pretty good business, with great people and a great desire to succeed – it’s not very often any business is evaluated in those terms and it’s been great just to be able to say out loud that we are doing well. It has instilled a greater desire and enthusiasm in all the team, too.
“Winning the Awards has opened doors for us that we wouldn’t necessarily have been able to access before – our public sector new business has been growing rapidly and we believe that a contributing factor has been the credibility our Award win has given us. Our Awards win has also given us added credibility with our corporate clients and we continue to grow our client list in this sector, particularly in Financial Services.
“It’s given us an automatic level of credibility with new audiences, even if they haven’t heard of the Morgan Foundation. Winning an award that covers a significant geographical area makes people sit up and take notice.
